If you are looking for some small business marketing ideas that work, you’ve landed in the right place. This article is hopefully going to help you make the most out of your marketing budgets. If you are smart, you can find activities that can bring you the most bang for the buck.
When you don’t have a lot of money, you can to consider internet marketing rather than classic channels such as TV, print and radio. Your potential clients are online anyway, so you can try to reach them there, and save some money along the way.
Creating viral videos is one of the bets methods to attract a huge audience. While a decade ago video production was difficult and expensive, most compact photo cameras of today have the capability of shooting HD videos. There are also several good video editing programs out there, so all you need is the passion to succeed, a sound plan and a drop of talent. If you can’t edit the movies by yourself, you may consider hiring a freelancer to help you put together attractive videos with compelling messages. Uploading them on YouTube, Facebook and other channels is easy and you can learn how to do it in as little as a few minutes.
Contests and quizzes are two creative small business marketing ideas that work great for younger audiences. Young people love to take those quizzes and share the results with their friends. Besides, everybody loves contests, so consider buying some inexpensive giveaways to offer your loyal fans and followers. Such scripts are easy to develop. If your website runs on WordPress, you can find at least one good plugin that helps you create quizzes and publish them online.
Buying advertising on social media channels that aren’t mainstream is another way of attracting a steady flow of inexpensive leads. For instance, Stumble Upon is much cheaper than Facebook, LinkedIn or search engine marketing. Besides, it has millions of active uses and the possibility to segment the audience by various criteria such as age, gender, location, interests and device type. If, for instance, your business produces mobile apps, you may want to advertise your products only to people who use a mobile device and leave out the others. Most advertising channels offer you this option, so you should take advantage of it.
By offering something for free, you can build a loyal audience around your brand. However, you have to be very careful, as such free offerings and promotions may erode the brand value if used for longer periods of time.
Last but not least, consider investing in networking. You should go out and meet other business owners and people who are interested in your industry or niche. This is the best way to find potential partners for joint ventures or brand evangelists and venture capitalists you might want to work with for reaching your business goals. Networking isn’t free of charge. you need to invest in some fine outfits and pay the entrance or membership fees, but the results are well worth it.